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CERTIFICATION IN MARKETING AND SALESMANSHIP

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Introduction to Marketing
  • Basics of marketing: definitions, concepts, and principles
  • Marketing mix: product, price, place, and promotion
  • Market research and analysis
  • Consumer behavior and segmentation
  • Marketing strategies and planning
Digital Marketing
  • Fundamentals of digital marketing
  • Website development and optimization
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) advertising and Google Ads
  • Social media marketing and advertising
  • Email marketing and automation
Sales Techniques and Strategies
  • Sales fundamentals and the sales process
  • Sales prospecting and lead generation
  • Effective communication and negotiation skills
  • Building and maintaining customer relationships
  • Sales presentations and closing techniques
Advertising and Public Relations
  • Advertising principles and techniques
  • Creating effective advertising campaigns
  • Media planning and buying
  • Public relations and brand management
  • Crisis communication and reputation management
Market Research and Analytics
  • Conducting market research surveys and studies
  • Data collection and analysis techniques
  • Understanding key performance indicators (KPIs)
  • Marketing analytics and data-driven decision making
  • Customer relationship management (CRM) systems
Marketing Strategy and Management
  • Strategic marketing planning and implementation
  • Brand positioning and differentiation
  • Pricing strategies and competitive analysis
  • International marketing and global expansion
  • Marketing ethics and social responsibility

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